Chapter 6 is a straight forward and a no-nonsense chapter. A good reminder. This chapter deals with the issue of doctrine and the importance of it in the mind of the unchurched. A false assumption is put to rest by the research conducted in the writing of this book. The false assumption is that you have to water down and compromise on sound biblical truth in order to reach an unchurched person. The point I found most interesting was the unchurched were looking for absolutes. The doctrine of the church provided absolutes in a culture where very few exist. The unchurched also looked to the church to actually believe and live out the doctrine they say is important. As a church, we must keep a focus on the importance of living before the world what we say with our mouths to be important. The unchurched are counting on it.